NASA’s Social Media Strategy Is Genius-And Kinda Maddening


NASA’s Social Media Strategy Is Genius-And Kinda Maddening
NASA has a brand-wide social media strategy as ambitious and carefully planned as a Hollywood blockbuster. Except NASA’s a public agency. So NASA had to think carefully about the legality and ethics of using privately held social media. And the press has to ask how NASA’s increasing reliance on it affects independent coverage.

July 25, 2015 at 10:40PM
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